Every day 2.5 quintillion bytes of data are created globally. It’s a number so large it’s hard for the human brain to grasp – and that number is growing quickly. In fact, 90% of the world’s data was created in the last two years alone and at the beginning of 2020, there was 40 times more data present in the digital realm than observable stars in the universe. Companies now have more data available to them and more readily than ever before. The potential of this data to drive business growth, innovation and improvement is huge. Yet, the Global Management Report found that 65% of Australian companies are struggling to turn their data into useful insights.
Alongside the rise of data itself is the proliferation of tools to analyse, store and present it. Dashboards in particular have grown in popularity over the last decade. Point and shoot tools like Power BI, Tableau, and Looker BI have made creating dashboards easier compared to years past. Visual interfaces, instead of code based interfaces, along with a plethora of online resources have made building dashboards more accessible to the masses. While dashboards are useful for visualising, slicing and comparing data, they do not generate insights from data – that is, dashboards cannot make meaning from the data they display. That requires human interpretation; moving beyond presentation and exploration to explanation and application.
Enter data storytelling. Many people have heard of it, but if you’re like the 100s of people Googling data storytelling in Australia every day, you might not be quite sure what it is or where to get started.